Supply-Side + Demand-Side Media Expert | Programmatic Ad Ops & Revenue Strategy
15+ years optimizing publisher monetization and Fortune 500 media buying. I help brands, agencies, and publishers solve the complex ad tech problems that pure specialists miss.
Whether you’re a publisher looking to maximize revenue or an advertiser optimizing campaign performance, you need someone who understands both sides of the table.
I’ve built ad infrastructure managing 1.5B daily impressions, scaled target.com to $10M+ in annual programmatic revenue, and optimized campaigns for Fortune 500 brands across retail, CPG, tech, and hospitality. Now I help clients navigate complex ad tech challenges through audit, strategy, and implementation.
Monetization Audits
Evaluate your ad stack, identify revenue gaps, and develop a monetization roadmap aligned with your business goals.
Google Ad Manager
Enterprise-scale setup, header bidding, yield optimization, and ongoing management for maximum performance.
Programmatic Strategy
Demand-side optimization across Google Ads, Facebook, DSPs, with campaign strategy and incrementality testing.
Vendor Implementation
Evaluate, negotiate, and integrate new ad tech platforms with training and seamless technical integration.
Program Management
Fractional ad ops leadership, team training, strategic consulting, and AI-assisted problem solving.
Yield Optimization
Maximize revenue across all programmatic channels through strategic optimization, audience targeting, and performance analysis.
“Chris and SPCG has saved us thousands of hours of work and has unlocked growth and opportunities we never thought possible.”
Matt Gurren
CEO, Birdrock Trading
Sandy Point Consulting Group 